KisaanSay Secures $2 Million in Pre-Seed Funding to Revolutionize India’s Farm-to-Fork Food Ecosystem

KisaanSay Secures $2 Million Pre-Seed Funding to Revolutionize India.

KisaanSay, an innovative direct-from-origin food brand, has raised $2 million in a pre-seed funding round led by Jungle Ventures through its First Cheque@Jungle platform. This funding, which also saw participation from senior leaders in the food industry, marks a pivotal step in KisaanSay’s mission to transform India’s food supply chain.

The investment aims to help KisaanSay scale operations, expand its product portfolio, and strengthen its distribution networks, further bridging the gap between farmers and consumers.

What Is KisaanSay?

Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay is redefining India’s food supply chain by focusing on authenticity, transparency, and fairness. The company partners directly with farmer collectives to source, minimally process, and package food products at their origin, ensuring freshness and quality.

Key Features

  • Diverse Product Range: Offering over 80 products across 12 categories, KisaanSay caters to the modern consumer with healthy, minimally processed food options like grains, spices, oils, and snacks.
  • Strong Farmer Network: Collaborates with 20 farmer collectives representing more than 50,000 farmers. Its co-brand and co-profit partnership model ensures fair incomes for farmers and a sustainable supply chain.
  • Omnichannel Distribution: Reaches consumers via e-commerce platforms, direct-to-consumer sales, and retail outlets in Delhi NCR.

By prioritizing direct sourcing and minimal processing, KisaanSay ensures its products are both authentic and beneficial for consumers and farmers.

Utilization of FundsThe $2 million pre-seed funding will be used strategically to:

  1. Expand Operations: Enhance sourcing capabilities and establish advanced processing units to meet growing demand.
  2. Diversify Products: Introduce new categories and refine existing offerings to cater to a wider audience.
  3. Strengthen Distribution: Expand reach in retail and online channels to tap into larger consumer bases.
  4. Boost Marketing Efforts: Implement targeted campaigns to increase brand visibility and consumer trust.
  5. Build a Skilled Team: Recruit top talent to drive innovation and operational efficiency.

Leadership Insights

The announcement of the funding round brought enthusiastic responses from KisaanSay’s leadership and investors.

  • Nitin Puri, Co-Founder, KisaanSay: “I am super excited to welcome Jungle Ventures to the KisaanSay family. From signing the term sheet to finalizing the transaction, Amit and Rishab have been incredibly supportive. Vaishali, Manoj, and I are confident in Team Jungle’s expertise to help us navigate from idea to IPO.”
  • Rishab Malik, Partner, Seed Investments, Jungle Ventures: “KisaanSay is addressing a fundamental gap in India’s food supply chain by creating a direct and equitable link between farmers and consumers. Their ability to align purpose with scale stood out to us, and we are excited to support their journey.”

KisaanSay’s Unique Impact KisaanSay’s business model creates substantial benefits for both farmers and consumers:

Empowering Farmers

  • Fair pricing and profit-sharing models significantly enhance farmers’ incomes.
  • Co-branding initiatives recognize and celebrate the efforts of farmer collectives.

Consumer Benefits

  • Offers traceable, authentic, and minimally processed food products.
  • Builds trust through transparency in sourcing and operations.

Sustainability Focus

  • Reduces waste and carbon footprint through direct farm-to-fork operations.
  • Minimizes intermediaries, ensuring a cleaner and more efficient supply chain.

Future PlansKisaanSay’s future roadmap includes:

  • Expanding Farmer Collaborations: Increasing partnerships to impact more farming communities across India.
  • Scaling Market Presence: Strengthening domestic reach and exploring international markets to meet the global demand for authentic Indian food products.
  • Leveraging Technology: Using advanced tech to enhance supply chain efficiency and improve consumer experience.

With $2 million in pre-seed funding led by Jungle Ventures, KisaanSay is poised to revolutionize India’s farm-to-fork ecosystem. By prioritizing transparency, fairness, and sustainability, the brand not only uplifts farmers but also ensures healthier, high-quality food for consumers.

As KisaanSay continues to scale and innovate, it stands as a beacon of purpose-driven entrepreneurship in the food industry—bridging the gap between farm and fork while setting new standards for authenticity and trust.

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