Recur Club introduces a ₹150 crore fund to empower D2C brands in quick commerce, offering loans within 7 days to scale inventory, marketing, and innovation in India’s booming sector.
Recur Club Launches ₹150 Crore Fund for D2C Brands in Quick Commerce
Recur Club, a leading debt marketplace for startups and small businesses, has launched a new ₹150 crore fund to accelerate the growth of direct-to-consumer (D2C) brands operating in the fast-expanding quick commerce sector.
The fund aims to provide brands with access to fast-track loans, enabling them to acquire additional inventory, invest in marketing, and scale their operations. Loan disbursals are expected to occur within seven days, ensuring businesses can respond quickly to market demands.
Supporting Quick Commerce Expansion
According to Eklavya Gupta, Co-founder and CEO of Recur Club, India’s quick commerce market is set to grow at an annual rate of over 25% through 2030, driven by consumers prioritizing speed and convenience. Simultaneously, the D2C sector is projected to exceed $60 billion by 2027, further increasing the demand for accessible and flexible financing solutions.
“Many D2C businesses are using this capital to strengthen their inventory and deploy effective marketing strategies, allowing them to meet the evolving expectations of today’s consumers,” Gupta said.
Tailored Debt Solutions for Businesses
Recur Club’s debt products are designed to meet the diverse funding needs of businesses at various stages of growth. Companies can secure loans ranging from ₹50 lakh to ₹100 crore by registering and linking their financial data to the platform.
Over the past three years, Recur Club has disbursed ₹500 crore to D2C businesses, which represent 30% of its total portfolio. Notable beneficiaries include popular brands such as Ustraa and Wellversed.
Strategic Growth Plans
The new fund aligns with Recur Club’s broader initiative to strengthen India’s startup ecosystem, particularly in the quick commerce segment. The company has committed to deploying ₹2,000 crore through its Recur Scale facility, offering up to ₹100 crore in funding per business, and an additional ₹1,000 crore through its Recur Swift offering for micro, small, and medium enterprises.
Recur Club has partnered with financial institutions like InCred, enabling it to disburse over ₹300 crore to early and mid-stage startups this year alone.
Empowering “Make-in-India” Brands
Backed by investors such as InfoEdge Ventures, Village Global, LC Nueva, and Titan Capital, Recur Club is dedicated to empowering Indian D2C brands to grow into global players.
Gupta added:
“Our goal is to support ‘Make-in-India’ companies by providing debt financing that accelerates innovation, meets consumer demand, and helps Indian startups capitalize on the booming quick commerce market.”
As the D2C and quick commerce sectors continue to thrive, Recur Club’s new fund is set to play a pivotal role in enabling businesses to scale effectively and compete in India’s dynamic market landscape.
