India’s silver revolution unfolds in 2025, with the elderly population—aged 60+—swelling to 150 million, up from 138 million in 2021, projected to double to 347 million by 2050. This demographic shift, driven by rising life expectancy and falling fertility, strains traditional family caregiving, leaving 70% of seniors isolated in nuclear setups. The elder care market, valued at $7 billion and eyeing $50 billion by 2030 at 30% CAGR, spotlights ElderTech as a beacon: AI wearables, telehealth, and community apps slashing isolation 40%. Yet, affordability bites—only 18% have health insurance, and rural digital divides exclude 60%—amid stigma silencing 70% sufferers. Startups like Emoha and Seniority, channeling $25 million in funding, blend…

India’s startup ecosystem is a global juggernaut, with over 159,000 recognized ventures by January 2025, soaring from 500 in 2016. The Startup India initiative, now in its “2.0” avatar, is the catalyst behind this surge, empowering early-stage ventures with bold policies, funding, and regulatory reforms. As India eyes a $5 trillion economy, 2025’s $15 billion funding wave—led by AI and deeptech—offers founders a make-or-break moment: leverage this policy engine to launch their vision or let it lose its spark. Let’s dive into how Startup India is reshaping the entrepreneurial landscape. Since its inception on January 16, 2016, Startup India has transformed India into the world’s third-largest startup hub, with 112…

When Tarun Sharma and Vikas Lachhwani launched mCaffeine in 2016, India’s skincare market was saturated with chemical-heavy, international brands promising instant beauty fixes. They decided to take a radically different route — a caffeine-based, toxin-free skincare brand rooted in self-confidence rather than colorism or comparison. Today, mCaffeine stands as India’s first and largest caffeinated personal care brand, with over 10 million customers, a strong ₹250+ crore annual revenue in 2025, and presence in 5,000+ retail outlets across India. The Idea That Brewed a Revolution The inspiration came from a simple question: What if caffeine, the world’s favorite energizer, could also awaken the skin? After extensive R&D, the founders discovered that…

When banker-turned-entrepreneur Malika Sadani couldn’t find safe skincare products for her daughters, she took a bold step that would later reshape India’s personal care landscape. What began as a mother’s concern for toxin-free products evolved into The Moms Co., a trusted name for millions of families seeking safer alternatives in skincare, baby care, and wellness. A Mother’s Mission Becomes a Movement In 2017, after returning from London, Malika discovered a glaring gap in India’s beauty and wellness market — a lack of genuinely safe, toxin-free options for expecting and new mothers. Disappointed by the limited choices filled with harsh chemicals, she decided to build a brand that prioritized purity, safety,…