In a resounding vote of confidence for science-driven beauty solutions, Asaya Skincare’s latest funding round signals a bright future for targeted skincare in India, empowering rapid expansion and cutting-edge research.
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Funding Milestone Achieved
Asaya, a pioneering skincare brand specializing in research-backed solutions for Indian skin concerns, has successfully raised Rs 28 crore in its pre-Series A funding round. This investment was spearheaded by RPSG Capital, one of India’s premier consumer-focused venture capital firms. Adding strategic depth, the round also features participation from Suyash Saraf and Anisha Agarwal Saraf, the co-founders of Dot & Key, alongside continued support from existing investors OTP Ventures and Huddle Ventures.
This capital infusion comes at a pivotal moment for Asaya, underscoring investor enthusiasm for brands that prioritize efficacy and innovation in a competitive market.
Explosive Growth and Market Edge
The brand has demonstrated remarkable traction, posting over 400% year-on-year revenue growth. At the heart of this success is Asaya’s focus on hyperpigmentation—a widespread issue among Indian consumers that traditional products often fail to address effectively. Their flagship proprietary molecule, MelaMe™, is patented and has shown clinically proven results in as little as 14 days, outperforming established global giants when tested on Indian skin tones.
Unlike many competitors relying on generic formulations, Asaya’s approach is deeply rooted in scientific research, tailored specifically to regional needs. This differentiation has fueled viral adoption and high repeat purchase rates, positioning the brand as a leader in specialized skincare.
Visionary Leadership and Investor Insights
Founded by a trio of seasoned FMCG and consumer industry veterans—each boasting more than 23 years of expertise—Asaya emphasizes a “research-first” ethos. Co-founder Neeraj Biyani highlights this commitment: “We’re tackling India’s most persistent skincare challenges with groundbreaking formulations designed for local skin types. Our patented MelaMe™ complex and superior clinical outcomes truly distinguish us in a saturated space.”
Echoing this optimism, Abhishek Goenka, Lead Investor at RPSG Capital, notes: “Asaya’s fivefold revenue surge in the past year reflects a growing demand for customized, science-backed products. Their precision strategy equips them perfectly to lead the evolution in specialized beauty care.”
Suyash Saraf of Dot & Key and HyperScale Ventures adds: “Asaya’s dedication to Indian-specific innovations fills a critical gap in the industry. Their exceptional growth, far outpacing market averages, and daily influx of new customers validate this forward-thinking model.”
Strategic Expansion on the Horizon
The fresh funds will fuel the creation of a cutting-edge innovation center to expedite product R&D. Over the next year, Asaya aims to introduce six new solutions, including a line incorporating another patented molecule aimed at a key Indian skin issue—culminating from 18 months of intensive research.
The company is also gearing up for broader reach, including launches on quick-commerce platforms and enhanced nationwide operations for faster delivery. With guidance from notable backers like OTP Ventures (led by Suhail Sameer, early Mamaearth investor) and Huddle Ventures (supporters of Blue Tokai and Bold Care), Asaya is primed for sustained momentum.
About Asaya: Pioneering Science in Skincare
Asaya was established to address India’s core skincare pain points through rigorous scientific advancement. As a frontrunner in hyperpigmentation treatments, the brand delivers transparent, effective products with proven results for Indian consumers. By blending innovation, education, and high standards, Asaya is reshaping the beauty sector, fostering trust and loyalty in an increasingly discerning market.
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Last Updated on: Wednesday, September 10, 2025 3:42 pm by Economic Edge Team | Published by: Economic Edge Team on Wednesday, September 10, 2025 3:42 pm | News Categories: Funding News, Latest, Startup, Trending
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