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    Kapiva’s $60M Boost: Ayurveda Star Grows, Fireside Ventures Exits

    In a resounding endorsement of India’s burgeoning wellness revolution, direct-to-consumer (D2C) ayurvedic powerhouse Kapiva has secured a whopping $60 million (INR 532 crore) in its Series D funding round. This transformative infusion, co-led by powerhouse investors 360 ONE Asset and Vertex Growth, marks a pivotal moment for the Bengaluru-based brand as it sets its sights on conquering international markets. Yet, amid the jubilation, there’s a bittersweet twist: early investor Fireside Ventures is making a graceful exit through a substantial secondary transaction, cashing in on the brand’s meteoric ascent since its inception nearly a decade ago. But Kapiva’s story stands out—a seamless fusion of ancient Ayurvedic wisdom with modern e-commerce savvy,…